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9 Ways To Decrease Bounce Rate to Your eCommerce Website

9 Ways To Decrease Bounce Rate to Your eCommerce Website

Lots of businesses today face challenges around eCommerce bounce rate. After landing on your site, visitors only stay a few seconds and then exit without clicking through to another page on your site. High bounce rate leads to low conversion rates, meaning fewer sales. Here’s the essential information you need to know about bounce rate, along with tips to reduce it and keep the visitors on your eCommerce site, which is where you want them to be.

What is Bounce Rate?

Since Google Analytics (GA) is by far the most popular web analytics engine, Google’s definition of bounce rate is the most useful for most businesses.

Google’s explanations, though, are kind of dry and technically complex. On its own support site for GA, Google first defines a bounce as “a single-page session on your site.” Google then goes on to add, however, that a bounce is calculated in GA as “a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.”

The bounce rate, then, amounts to:

“Single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.”

Google says.

But huh? How’s that again?

What does Google’s definition mean to your business, in practical terms? Well basically, any visitor who goes to a website and leaves without clicking through to other pages on the site has bounced. Then, for every 100 visitors to the site, the number that bounces amounts to the bounce rate, notes e-commerce expert Ajeet Khurana.

So let’s say 1,000 visitors land on your e-commerce website on a given day, and 583 of them leave without clicking through to any other page on your site. Your bounce rate will then add up to 58.3 percent, or (583 / 1000) x 100.

what is bounce rate

What’s the Average eCommerce Bounce Rate for 2019?

For some types of websites, such as blog sites, bounce rate might not matter all that much. Most people get to a blog by clicking through from social media. After reading the blog and learning some new information, the user goes right back to the social media site.

Yet as Google itself points out, “If the success of your site depends on users viewing more than one page, then, yes, a high bounce rate is bad.”

If a visitor lands on a product page on your web site, what you do want is for the shopper to interact with your site by clicking through to other pages and triggering events. What you don’t want is for visitors to do any of these things:

  • Click the browser back button
  • Enter a new URL in the address bar
  • Close the browser window or tab
  • Stay inactive for more than 30 minutes, so that the web session times out

Ideally, the shopper purchases your product right away by pressing the “buy” button, or at least adds the product to a shopping cart. In any case, you can prevent them from making an immediate exit by encouraging them to access other pages on your site and keeping them engaged with the site.

bounce rate

By creating a so-called “sticky” website like this, you can also entice visitors to continue going back to your site. On a second or third visit, a visitor is probably more likely to buy your products.

Bounce rate varies around many different criteria.

  • For instance, according to data collected by Customedia Labs, it’s common for bounce rate to be higher among new visitors. A return visitor is already familiar with a website and has a different purpose in mind for going there.
  • The type of industry matters, too. According to Google’s own numbers, there’s a 20 point spread between food and drink sites, at the high end of bounce rate, and real estate sites, at the low end.
  • Structural differences could be one reason for the disparity in bounce rate between industries, as some see it. While most restaurant websites are simple, real estate sites often consist of many different pages showing different properties and spurring visitors to browse the site instead of leaving.

Overall, the most recent data shows the average eCommerce bounce rate at 45.68%, notes Fadiyan Sameh, a content marketing specialist at  Personalization.com.

“When a visitor lands on your site, your primary objective is to keep the bounce rate as low as possible. Remember that bounce rates of more than 50 percent can negatively impact your conversion rates. At the end of the day, your end result should be a sale, and if that’s not happening, it’s time to analyze why.”

Sameh suggests.

How to Reduce High Bounce Rate?

eCommerce sites can turn visitors “on” or “off” for any number of reasons. Here are the best practices for lowering the bounce rate on your eCommerce site, drawn from research and recommendations by many experts in this area.

Reduce-bounce-rate

Streamline website design and layout

  • Focus your site clearly on selling your products. Product descriptions should be lively but also highly readable and informative. Make essential information easy to find. If you don’t already have a great site-search engine, put one in place. The search bar needs to be big enough. Use filters that are appropriate to your target customers and easy to use.
  • An overly cluttered website is unappealing and ineffective. Distracting visitors with too many visuals and too much text lessens their attention spans and lowers your conversion rates. Offer high-quality detailed images of your products, taken from a variety of angles. Include plenty of white space between images and text.
  • Excessive ads are another distraction. What’s more, Google lowers the search rankings of web pages that display too many ads above the fold.

Make sure that product pages are accurate and complete

  • To promote readability, keep product listings on the short side. However, include all relevant product information, such as product name, SKU, price, and important product features. You can gain additional click throughs by adding links to product manuals and guides.
  • Don’t neglect to use common keywords which a shopper might use to find your product through a web search engine.
  • For the credibility of your business and eCommerce site, do all you can to avoid any mistakes in product descriptions. Include complete and accurate shipping information on the site, too.

Speed up your eCommerce site

  • eCommerce users today are accustomed to high-performance websites. If your website is slow to load or unresponsive, you’ll lose business in a heartbeat. Many shoppers are likely to move over to competing eCommerce sites that are easier and more satisfying to use.
  • In fact, according to research by Decibel Insights, slow loading sites have a 72 percent higher bounce rate than fast loaders and a 38 percent higher bounce rate than medium loaders. Fast-loading sites also rate high on search rankings.
  • To speed up your site, you can use a CDN (Content Delivery Network), add better caching, and optimize imaging by using the best combination of image file format and compression. You might also look at getting a faster hosting provider.

Make safety a top priority

  • In order to complete online purchases, eCommerce sites need to collect information from customers such as credit card and bank account details. In this age of rampant identity theft, however, many shoppers are understandably wary.
  • Many shoppers will leave a website if they don’t see information on the site telling them that the site is secure.
    To lessen their worries, be sure to display SSL (Secure Socket Layer) and trust seals prominently on your site.

Leverage smart personalization

  • In a report issued in mid-2018, Gartner predicted that by 2020, “smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15 percent.” Gartner further forecasted that, also by that year, 25 percent of leading online sellers will have enabled this kind of first-generation “commerce that comes to you” capabilities.
  • In a third prognostication, the high tech industry analyst group stated that, by 2022, at least five percent of digital commerce orders will be predicted and initiated by artificial intelligence (AI).
  • You don’t have to wait a minute to start personalizing your content. A “you might also like” feature, which informs shoppers about products similar to the ones they’re browsing, can improve click through rates and increase engagement with your site, reducing bounces as a result. You can also adopt AI-enabled technologies which personalize email campaigns on the basis of a shopper’s previous purchases, online browsing history, and demographic information.

Make the best use of your CTAs (calls to action)

  • CTAs should be clear and direct. They should not contain misleading information. Give them good visibility on the page.
  • CTAs offering limited-time discounts can work very well on eCommerce websites. On the other hand, it’s also a great idea to aim CTAs at other areas of your site, such as blog articles targeted at meeting the interests of your customers.
  • Your blog posts should also include links to additional content on the site, including relevant product pages.

Don’t forget about video

  • Visitors make up their minds about whether to remain on an eCommerce site within the first few seconds. Videos can capture visitors’ attention even better than texts or even images.
  • Videos are also very engaging. When buying products online, people like to view what they’ll be getting, see how it works, and hear other customers talking about it. According to marketing blog Hubspot, the majority of people already watch online videos every day, anyway.
  • You can use a full-screen video as a background, add it next to your CTA, or provide customer testimonial videos. Spice up your videos with cool narrations, music, animation, and colors.

Introduce other interactive features, such as live chat and customer reviews

  • Live chat offers visitors the chance to interact with company representatives in real time directly on eCommerce sites. Not only does it reduce bounce rate, increase engagement, and boost conversions, it also leads to return visits. In a study by Bold Software, a maker of live chat software, 63 percent of respondents said they were more likely to return to the website due to the chat feature, and 38 percent said they had made their purchases because of a chat session. Send a chat invitation as soon as possible after a visitor arrives at your site.
  • Customer reviews are another excellent tool for reducing bounce rate and raising conversion rates. Many users like to click through to read other customers’ experiences with a product and see how the product has gotten rated. Shoppers also enjoy engaging with eCommerce sites by writing their own reviews and bestowing their own ratings.

Consider adding AR (augmented reality) to your eCommerce site

  • Augmented Reality is one of the hottest new technologies for keeping customers on your site. Unlike virtual reality (VR), which calls for a completely immersive experience that shuts out the real world, AR adds digital elements to the real world view. One very well known example of AR is the game Pokemon Go, which layers Pokemon graphics over the physical view.
  • AR increases engagement and stops bounce by introducing unparalleled levels of personalization. AR can be performed on a computer, smartphone, or a special device such as Google Glass. The technology is already being used within sites and apps for letting people try on makeup and experiment with how various home furnishings and paint colors would work in their homes, for instance.
  • Businesses now taking advantage of AR in eCommerce include big names like Ikea, Sephora, and Benjamin Moore. The use of AR in eCommerce is expected to widen out amazingly. There may soon come a day, for example, when shoppers will be able to view how articles of clothing would look on them in real life. If you start exploring AR right away, you could be one step ahead of the competition in your industry.
ar development

Augmented Reality: Everything You Need to Know

What is Augmented Reality?

AR or Augmented reality technology is a science fiction idea that thankfully turned true! The fundamental idea behind augmented reality is to add something extra to your experience of reality. So, if you are watching a movie or playing a game, AR adds to that experience in some way or form to turn the experience immersive and interactive.

What is Augmented Reality

Today, we’ve managed to achieve this by overlaying digital information onto a real-world environment via a headset or a smartphone. But, a true AR experience also includes other sensory modalities such as sound, touch, and olfactory. This is often achieved by accessories that go with the AR headsets to create a sensory enriched environment.

Now that you know the meaning of AR, let’s find out how augmented reality works.

How Augmented Reality Works?

The very idea of mixing the real and virtual worlds sounds futuristic and exciting. To achieve such a feat, AR needs the help of a few components. These include a camera, sensors, computer vision, and a display.

How augmented reality works

Cameras and sensors gather information about the environment where the AR content needs to be overlayed. A computer vision system or a processing unit interprets this information. It determines how to integrate virtual objects in a real-world environment. A display finally streams the AR content for the user.

If you notice, these components are readily available in today’s smartphones. But, for advanced and more realistic AR experiences, self-contained AR headsets are used that operate on the same principle.

A Brief History of AR

Many believe that Augmented Reality is a technology of the 2000s. Yet, this is years off from the truth. In 1968, Ivan Sutherland created a head-mounted display that he called Sword of Damocles. In the technology realm, Sutherland was often quoted as the father of computer graphics.

In his essay “The Ultimate Display”, Sutherland wrote about how this headset could help us see the unseen thanks to the help of technology. Many consider his invention to be the first VR headset. It paved the way for future technologies to follow.

Although, the term “Augmented Reality” was first coined in 1990 by a Boeing researcher, Tom Caudell. He created a method where the head-mounted display can be used to display airplane wiring. This new technique eliminated the need for large plywood wiring schematics that needed reconfiguring through every step of the process.

Tom’s application is one of the first widely-known uses of AR in an industrial setting. Today, AR applications have spanned across a diverse set of industries such as education, medicine, communications, and entertainment.

But before we dive into the applications of AR, let’s find out what made this revolutionary technology gain sudden traction.

The Modern Resurgence of AR and the Root for Its Popularity

what's ar

Even though the concept of AR was existent since the 1990s, it did not gain widespread attention until 2016. It was all thanks to the ever-popular Pokémon Go mobile game. The interactive game leveraged AR to provide players with immersive gaming experience, attracting millions into trying out AR.

Pokémon Go broke the Guinness world record for the highest ever revenue for a mobile game in its first month.

The game’s popularity gave a major boost to AR. Application developers were quick to pick up this trend, building AR-enabled applications with different use cases.

Currently, there are over 2,000 AR apps available on both iOS and Play Store. They aren’t all games though. There are several utilitarian apps such as Google’s own AR Measure App that lets you take measurements with your phone’s camera.

Types of Augmented Reality

AR technology is categorized into two types, each having its own benefits and limitations – marker-based AR and markerless AR.

types of augmented reality

Marker-based AR

Marker-based AR, as the name suggests, uses a visual marker, usually in the form of a 2D QR code to trigger augmented reality experience. This is made possible through marker-based applications that use the camera on the device to recognize the code and produce AR effects on top of it.

Once the application recognizes the marker, the device can be moved slightly without distorting the AR object. However, the problem with marker-based AR is that it is almost exclusive to mobile devices. Besides, the users must download the software to experience the AR content, making it less instantaneous.

Markerless AR

Markerless AR does not require image recognition to trigger augmented experiences. Instead, the AR content gets displayed through positional information collected from the device’s camera, GPS, digital compass, and accelerometer. The inputs from these data points allow the system to understand the 3D environment through a process known as Simultaneous Localization and Mapping (SLAM).

With SLAM, the AR content is overlayed onto the real-world environment, which is viewable from any angle or position. While the development efforts behind this type of AR is complex, the results are equally stunning, which is why it is quickly becoming the first choice for the advanced AR developers.

There are two distinct variations of Markerless AR – projection-based and location-based.

Project-based augmented reality involves projecting immersive light forms onto flat surfaces and then sensing the human interaction with that projected light. This is done by detecting the difference between a known projection and the altered projection resulting from the interaction. A 3D hologram projected through laser light is also one of the examples of projection-based AR.

Location-based augmented reality fixes the AR content to a specific place. Once the real-world environment gets mapped and the visual positions defined, the AR content gets superimposed when the user’s device data matches the mapped location.

Notable Developments in the AR Space

AR’s rapid growth invited substantial investments from venture capitalists as well as leading technology companies. The technology that was once seemed futuristic is now a reality. Thanks to a series of developments that made this possible. Let’s look at some of the key developments.

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AR Application Development Kits

This all began with technology giants like Google and Apple introducing AR development kits for developers to create native AR apps for Android and iOS devices.

With Apple’s ARKit and Google’s ARCore, application developers now have access to the tools to develop a variety of AR apps that assist or entertain end-users in more ways than one.

Other popular AR development kits include Wikitude, Vuforia, and EasyAR, each having distinct capabilities to develop high-fidelity, immersive AR experiences.

The Rise of AR Headsets

While AR made its way to our smartphones, there’s an equal amount of development happening in the wearables realm, and AR headsets are prime examples of it.

Google AR Glasses

Google had a tough time developing AR glasses. Although the search engine giant was one of the first companies to work on an AR wearable, its 2013 release met with a ton of criticism.

However, Google Glass went through a series of changes and has released a new version called Google Glass Enterprise Edition. It is at its second version now and Google markets its Glass exclusively for industries and enterprises.

Microsoft HoloLens

On March 30th, 2016, Microsoft gave the tech industry a taste of AR future with their HoloLens. It is a mixed reality headset capable of providing VR and AR experiences. Nevertheless, the world was more interested in its AR capabilities. This is because Microsoft managed to demonstrate some of the practical use cases of its MR headset in different scenarios.

The headset uses specialized optics and holographic processing to turn visual information into 3D images in a real-world environment. From remote support and education to designing and gaming, HoloLens offers endless possibilities to leverage the power of AR.

Apple AR Glasses

Unlike Google and Microsoft, we know very little about what Apple’s plans are for AR wearables. Rumors suggest that we might see Apple AR Glasses by 2020, but take this with a grain of salt. With Apple actively investing in ARKit, we are yet to see what their AR Glasses will have in store for the public.

Recent Happenings in the AR World

The developments in the AR space are happening at a break necking speed. Apart from the holy trinity of the tech world, there are other companies actively developing hardware for AR and MR. Magic Leap is one such company that quickly gained traction with its AR glasses called Magic Leap One.

nReal is another tech enterprise that recently showcased its AR glasses called nReal Light. These AR glasses are relatively affordable and look more like ordinary shades. The social media giant, Facebook, is collaborating with Ray-Ban on an AR glass venture, code named Orion.

application of ar in real world

Applications of AR in the Real World

The concept of AR became popular with Pokemon Go, but today the technology finds applications in a variety of fields. AR has already proved its potential in industrial applications. It is now marking its importance on the customer-facing side as well. Automotive companies like Audi are using AR for interactive demos. AR in eCommerce is another area where AR is being increasingly seen as a game-changer. For example, IKEA has an AR app that enables users to try out true-to-scale 3D models of products at their home to see how a product would look before buying it. There are also vast possibilities for AR in healthcare and medicine. With Facebook recently rolling out a beta version of AR ad formats, the technology has a potential even in the advertising and marketing space.

This is Just the Beginning

AR technology is still at its nascent stage. With the market for AR projected to reach $85 billion by 2025, these developments seem to be just the beginning. As the technology matures, new possibilities to apply AR will emerge simultaneously, leading to new ways of assisting and entertaining users.
As far as the technology is concerned, AR is here to stay, and stay for long!

Zacks Research Report – A Pure Play Augmented Reality Stock

Read Zacks Investment Research report for NexTech AR Solutions (NEXCF:OTC | NTAR:CSE) here – https://bit.ly/35rPZCA. “NexTech AR is a technology start-up and a unique public company pure play investment in Augmented Reality. It does not produce hardware, but rather uses AR to improve eCommerce results for customers as well as its company-owned sites. In addition, it uses hologram technology and is starting to apply its technologies to the education and entertainment spaces. As one of the first movers in a multi-billion dollar market growing at almost 300% per year, NexTech should be able to grow rapidly as this nascent market explodes.” READ MORE

“Based on EV to forecasted sales, we believe NexTech stock is worth $1.50 per share.” -Zacks Small-Cap Research

Augmented Reality on Instagram

Instagram’s Major AR Announcement

In an effort to keep you informed on NexTech and the AR industry at large, we will be periodically sharing exciting new developments within the industry with you. Today, Instagram made a major announcement that its 500million users will be able to shop in AR within their app. This is very bullish for NexTech as in order for companies to offer AR shopping experiences, they will first need to ARitize their products which is exactly what our ARitize self service platform can do for E-commerce retailers.

Instagram now lets you shop with augmented reality

BY KARISSA BELL

21 HOURS AGO

Instagram is adding another layer to its shopping feature: augmented reality.

Beginning today, a handful of brands that sell their products directly on Instagram will be able to add a new augmented reality try-on feature to product pages. Initially, the new AR feature will be limited to cosmetics (Mac and Nars are early partners) and eyewear brands (Warby Parker and Ray-Ban), but Instagram plans to make it available for more products over time.

The idea is to use augmented reality to help Instagram shoppers preview how certain types of products will actually look on their face. The underlying tech is the same Spark AR platform that powers much of Instagram’s camera effects and Facebook’s augmented reality ads.

There’s a few ways Instagram users might encounter the new shopping feature. The first is while checking out specific products a brand has tagged in a post. You’ll have the option to try out the product via an augmented reality filter before adding it to your cart.

But Instagram is also hoping users will be inspired to share these AR experiences in Stories, which will also link back to the original product. In that way, brands might be able to capture the same kind of virality as a well-timed selfie filter.

“You can share it through Stories with friends, brands can create Stories — that’s definitely one of the primary ways in which we think that people will shop,” says Srilatha Raghavan, product manager for AR commerce at Facebook.

For Instagram, which first introduced an in-app checkout feature in March, it’s yet another sign the service is moving deeper into to E-commerce.

Though there are still only a small number of brands that are able to use Instagram’s native shopping feature (and, for now, even fewer that can use AR shopping), commerce is an incredibly important part of the platform. Facebook, for one, has made it clear that it sees commerce as one of Instagram’s “big bets” for the future.

Meanwhile, for brands, Instagram has long been strategically important, even before the app offered its own shopping channels.

“Instagram is such an important platform for product discovery, particularly in beauty,” says Dina Fierro, VP of Global Digital Strategy at Nars Cosmetics, one of Instagram’s initial shopping partners. “It is very clear that Instagram impacts purchases whether that’s happening online or offline.”

By adding its own shopping features, and letting users interact with products, Instagram will be even better at capturing your attention — and possibly your wallet.

View On Mashable

Gunwerks Logo

Subscriber Spotlight – Gunwerks

How Augmented Reality Is Changing Defense Industry Sales

For more than a decade, Gunwerks has been an industry leader in delivering complete shooting systems. From bipods to ballistic turrets and everything in between, Gunwerks assembles custom systems that are ready to go. The company prides itself on delivering a rifle and accessories capable of shooting accurately to 1,000 yards right out of the box. It’s a growth industry. Firearms & Ammunition manufacturing will finish 2019 with more than $17 billion in total revenue. Defence product sales and firearms sales continue to climb at a rate of 4.5% annually over the past five years. The fastestgrowing area of sales is e-Commerce. Gunwerks is taking online sales to the next level by integrating cutting-edge AR technology from NexTech AR. “The largest barrier that online retailers run into is the customer not being able to touch and feel the product,” said Evan Gappelberg, CEO of NexTech AR Solutions. NexTech’s AR solutions allow Gunwerks to offer customers as close to a retail experience as they can get without being in a physical store. When your typical price point runs around $13,000 for these high-end rifles, Gunwerks’ customers are serious sporting goods enthusiasts. “A majority of the folks that shop for these particular products do it through mobile,” said Paul Duffy, President of Nextech AR Solutions. AR for eCommerce lets customers not just see the products but experience them as they build their dream rifle right on their phone.

See An Increase In Engagement

 AR for eCommerce provides an interactive shopping experience. It dramatically increases the length of time customers spend with products. Customers became deeply engaged. Allowing customers to explore options and configurations while shopping leads to higher conversions as it moves people from shoppers to buyers. It also helps with tracking and lead generation. Your customers are sampling your products while you are collecting important data. AR increases brand awareness and loyalty while educating both consumers and channel stakeholders. It also reduces return rates across channels from consumer to dealer to manufacturer.

Augmented Reality – A Must-Have Sales Tool

Augmented Reality is quickly becoming a must-have eCommerce tool for retailers. Business consulting company Gartner reports that 46% of retailers plan to deploy AR solutions by 2020. AR-enhanced shopping has gone from being a niche product to something customers have come to expect from online retailers. Faster online speeds, such as 5G mobile technology, will only accelerate that trend. “With our customers, they need to make sure that what they are buying is going to work as often times their life is going to depend on it,” said Jay Duncan, Marketing Director at Gunwerks. “With NexTech’s AR technology integrated on our website, they will now be able to see if something is the right size, has the right features and will work for their load out, which is great.” Manufacturers and dealers are embracing AR as a way to capture leads and increase conversions. “Now they are actually able to bring the so-called ‘in-store experience’ with the rifle, have it configured, and then essentially enable the shopper to experience it through their mobile phone,” said Duffy. “Partnering with NexTech AR has enabled Gunwerks to provide our customers a unique and immersive product experience in our digital e-commerce platform,” said Duncan.

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Subscriber Spotlight – Walther Arms, Inc.

Augmented Reality With Walther Arms

Walther Arms, Inc. is one of the world’s leading manufacturers of sport, defense, and professional firearms. Most famous as the manufacturer of James Bond’s Walther PPK, the company has partnered with NexTech AR Solutions to add 3D product models and augmented reality for shoppers. High-fidelity 3D models will be featured on the company’s website, which can be viewed in augmented reality. Customers will be able to view products with a 360- degree rotation. AR technology will allow you to see the products in your current environment. “Walther products feature many details in machining and quality, and the 3D representation will allow the customer to clearly see the differences in our product when compared to the competition,” said Cody Osborn, M.Ed. Marketing Manager for Walther Arms, Inc. Sales of small arms, such as handguns, rifles, and shotguns account for more than $8.3 billion in sales annually as part of a $17 billion-dollar guns and ammunition manufacturing industry in the U.S. Walther Arms products will literally pop out on dealer websites and show the intricacies of the quality details that go into manufacturing. “Being able to use augmented reality for visualizations, and 3D product views of precision high-quality products like the Walther PPK pistol and other precision products makes a ton of business sense,” said Evan Gappelberg, CEO of NexTech. It’s another example of a manufacturer utilizing AR tools to enhance the shopping and display experience. NexTech’s proprietary technology has brought 3D and AR imaging into the mainstream using simple copy and paste embed codes.

Benefits of AR For Manufacturers, Dealers, and Consumers

AR significant value propositions for manufacturers, dealers, and consumers. For consumers, they get a more personal and customized experience. They can get more comfortable with products by emulating the in-store experience without ever having to leave home. For dealers and manufacturers:

  • Increases Lead Generation for Dealers
  • Increases conversion rates of shoppers to buyers
  • Reduces returns across the channel (Consumer Dealer Manufacturer)
  • Builds Brand Awareness and Loyalty
  • Educates consumer and channel stakeholders

Consumers Expect Immersive Shopping Experiences

There are nearly 3 billion smartphones users worldwide that have the ability to access AR and eCommerce on mobile Increased reliability of connections have exploded usage. 5G technology is being deployed now. It boasts speed 100 times faster than 4G. By 2020, more than 100 million consumers will be shopping online in AR, according to consulting firm Gartner. Once shoppers get used to visualizing products in an AR environment, they come to expect all companies will display products that way. In fact, they are likely to see companies with flat images and without AR as not being current. With high-tech, higher-priced, and higher-quality products, consumers will demand AR as part of their shopping experience. NexTech’s surprisingly affordable. You can ARitizeTM your online shopping experience starting at $30 a month. A rich AR experience for Apps starts at $99 a month. White label versions start at $250 a month. You can sign up for a free trial and access to the platform at ARitize.com.

ARitize Scope Defense Industry

How AR Is Reshaping Defence Industry Marketing

Expand Your Brand’s Success in the Digital Marketplace

Augmented Reality (AR) is transforming defense industry marketing by offering consumers maneuverable and ultra-realistic renderings proven to increase eCommerce conversion rates by 400%. Ecommerce is a growing channel in the defence industry and major brands are taking advantage of the immense opportunities presented through digital and mobile sales platforms. NextTech’s omni-channel, SaaS platform is well-positioned to offer top defense brands like Walther Arms the innovative brand communication tools they need to meet and exceed sales targets. Augmented Reality in eCommerce is revolutionizing sport-shooting marketing and top brands are cashing in. According to market research published by IBIS World, defense industry product manufacturing will reach over $17 billion in revenue during 2019. Over the last 5 years, the industry has recorded an average growth rate of 4.5% annually. With U.S. dealers earning more than $11 billion in revenue during 2018, there are tremendous opportunities available thanks to transformative eCommerce technology such as AR activations.

Walther Arms, Inc. Embraces Augmented Reality to Drive Brand Awareness & Sales

Walther Arms Gmbh was founded in Ulm, Germany in 1886 by Carl Walther. For the last 100 years, the company has produced a variety of defense products and sporting goods such as air rifles. Walther Arms, Inc. is the company’s American subsidiary headquartered in Fort Smith, Arkansas. The augmented reality models hosted on Walther Arms’ website offer consumers unprecedented access to products such as the Q5 Match Steel Frame Pro. The 3D digital renderings deployed on site allow Walter’s online shoppers to manipulate and compare the company’s products in new ways, increasing brand awareness and generating consumer loyalty. “We are excited to be partnering with NexTech AR. This technology will give our customers a new way to interact with our products before and after their purchase. Walther products feature many details in machining and quality, and the 3D representation will allow the customer to clearly see the differences in our product when compared to the competition,” said Cody Osborn, M.Ed. Marketing Manager for Walther Arms, Inc. “Being able to use augmented reality for visualizations, and 3D product views of precision high-quality products like the Walther PPK pistol and other precision products makes a ton of business sense,” said Evan Gappelberg, CEO of NexTech. “We are very excited to be bringing our web-enabled AR technology to such an iconic brand and a leader in its field.”

NexTech’s ARitize™ Increases Conversion Rates by 400%

Augmented Reality has been shown to increase some of the key metrics in measuring eCommerce performance, such as Add-to-Cart, Page Dwell Time, and Bounce Rates. With this in mind, adopters can expect to see conversion rates soar upwards of 400%. This all boils down to a simple equation: more engaged shoppers become more frequent buyers. If you are an eCommerce manager, or a digital marketing professional, you have probably already considered, or heard about the ways in which augmented reality can become a valuable tool in your online sales arsenal. So, why not give it a shot?

Paul Duffy_1

Paul Duffy Interviewed About The Power Of AR Shopping

Online shopping has advanced enough that you can get just about everything you need delivered to your home with the click of a button. But certain online purchases like furniture, electronics, and home décor are risky purchases. It’s hard to picture how they will look in your home, so most people will go to a physical store to see the items and try to use their imaginations.

But new augmented reality (AR) solutions are going to remove even that pain point from consumers. Paul Duffy, president of ARitize, was recently interviewed about how his company’s technologies are changing the way people are approaching big-ticket purchases.

His company builds AR tools for other companies so their customers can visualize how a piece of inventory will look in their home. Customers open an app and use it to overlay a picture of an item over their physical space. They can rotate it, change the colors, even get their photo taken with it. If the customer finds a look they like, they can purchase it right there from the app.

These apps start small with maybe 6-20 items to start, but they’re very popular. Conversion rates for the companies ARitize have built apps for has increased many fold. People like sharing the app’s photos on social media. They’re also downloading the apps through conversational channels on company websites. If there is a good customer response, ARitize works with their clients to add in more items to the app.

Adoption of AR technology for commerce purposes has been slow. Most people are familiar with it from AR games like Pokemon Go. But according to Duffy, the metrics are undeniably positive. Each company that moves over has been surprised by how well the public responds to these visualization tools. They’re also a rich source of analytics data.

If you have been reaching a limit on converting shoppers to buyers in your company, it’s time to consider an AR solution. Contact ARitize for more information on how to leverage the power of AI in your business.

Benefits of AR Solutions in E-Commerce

5 Benefits of AR Solutions in E-Commerce

When Pokémon Go hit select countries in July 2016, it was the first time many people had ever seen AR, or augmented reality, in action. People who didn’t normally play video games were trying out this one, just to see how animated creatures could “come to life” through their smartphone camera viewscreen.

Since then, there have been only a few applications to use AR and reach such a saturation in our culture, but the technology behind AR has been quietly maturing, so much so that within the next few years you can expect to see an explosion of common AR uses infiltrating and improving, our daily lives.

Think of the mechanics that can look at your car engine through a smartphone and see detailed schematics overlaying the actual machinery. Or imagine your ability to look at a new appliance using AR and see explanations for what each button does instantly appear. No need for manuals anymore!

Of course, AR hasn’t left e-commerce untouched, either.

In fact, AR opens a whole new world of opportunity for online stores to do things brick-and-mortar establishments could only dream of.

If you own or run an e-commerce website, can you include AR into your marketing efforts? With the ubiquity of smartphones, the average person has the technology in their pocket to use AR when shopping online. And, as the technology continues to develop and advance, there are more, and cheaper, options to implement AR than ever before.

So what benefits can you expect if you add AR to your marketing arsenal? Is this technology just another toy, best fit for games like Pokémon Go? Or can AR actually leave an impact on potential customers, motivating them to make a purchase on your online store?

Let’s look at 5 benefits augmented reality can bring to your e-commerce business. You’ll notice that some of these benefits are time-sensitive, meaning that, if you wait for AR to flood the market, you’ll miss out on some of the greatest opportunities for profit!

Benefit #1: Customers can Try Before They Buy

We’ve been able to buy cars online for years now. And yet, there are still multiple car dealerships in every town in the United States. The same is true of clothing, jewelry, books, and just about anything else.

Why do so many people prefer to go to a brick-and-mortar store when they could just as easily buy online?

Because they want to try before they buy.

People want to sit in a car before signing on the dotted line. They want to experience how a suit or sweater feels before making a purchase. They want to see how that ring looks on their finger, not someone else’s, before they pay out the hundreds-of-dollars price.

AR takes away a great deal of the advantage physical stores have over e-commerce. Now, with augmented reality applications, customers can see a product in detail before adding it to their cart.

2--customer-can-try-it-on

IKEA has taken this idea to heart. Their AR app, IKEA Place, allows you to see how their furniture looks in your home before you chose to buy it. The app takes in the image of your room and places a 3D model of the furniture in that space, all through the screen of your smartphone or tablet, allowing you to see if the item will fit and work well in the room.

Amazon’s app, Amazon AR View, is doing something similar, also with furniture, although they plan to expand their AR features to include jewelry and other products.

As the technology behind augmented reality advances, the 3D models these kinds of apps will be able to set in reality will only become more realistic.

Imagine getting to see in real-time how makeup will look on your skin, using your front-facing camera. Could a similar application be used for buying glasses, sunglasses, hats, T-shirts, sneakers, or, really, any other product?

Customers that get to try products before buying them will be less likely to return the item later because they’ll be more sure of their purchase in the first place. That means fewer returns, less money lost, and happier customers leaving better reviews on your online store!

Benefit #2: AR Boosts Your Brand

Because AR is still new and hasn’t yet saturated our culture, you’ll stand out as a company if you apply augmented reality features to your e-commerce stores.

Think about it this way: When you go to a fancy, 5-star restaurant, one of those places where every plate costs more than the entire McDonald’s menu put together, twice over, what kind of furniture and decorations do you expect?

No matter how good the food is, for the prices you’re paying, you’d expect every aspect of that store to be as swanky and pristine as humanly possible.

3-Boost-your-brand

That’s because a restaurant of that stature can only get away with those prices because they’re selling you the entire package: the environment, the service, the bathroom attendant, etc.

It’s about brand. That restaurant is a brand. It has a reputation to uphold, and people who go there expect to be elevated in social stature just by being associated with that brand.

In the same way, your e-commerce business has a specific brand, a reputation, a stature. Or, even if the online store is new and without a reputation, you’ll want to build a marketing scheme to start boosting your brand as soon as possible.

That means that every aspect of your online store including your web design, your logo, your product images–everything–must be on par with the brand you’re trying to build.

AR can help you build that brand. Including augmented reality features in your e-commerce business makes you seem fresh, advanced, and smart. If you’re a fashion brand, aren’t those adjectives you’d kill to have associated with your company? What about interior design brands, high-end watch brands, or online modern art galleries? Could AR help those brands, as well? Absolutely!

Benefit #3: AR Shows You Care About the Customer

Continuing our thoughts about brand, adopting AR technologies while it is still early has another huge advantage regarding your reputation with your customers.

Have you ever bought a product online, gotten your package delivered to your doorstep, opened up the box, then to find that the seller has included a hand-written thank-you note with your order?

That little, personal touch says volumes about you as a company, doesn’t it? It says you care about what you do. You love your product, and you love the people that buy from you.

4-care-about-customers

Can AR do something similar?

Imagine, on your e-commerce site, you are showing these amazing images and videos of your product. Then, a banner or header invites the customer to see the product in greater detail, using AR.

“We love our product, in all its detailed glory,” you tell the customer, “and we want you to experience it for yourself. We know you’ll love it, too.”

What will the customer think? Even if they don’t go for their phones to use the AR feature, they will see your brand as more thoughtful.

Oh, look at what Company X did. They really want me to have the best experience possible. How cool.

You’ll instantly stand out as an e-commerce brand above the rest, because you’re using technology that isn’t already everywhere. You’re ahead of the curve. You’ve taken that extra step, just for the customer, and they’ll remember and appreciate that.

Benefit #4: AR Makes Products Seem More Premium (and Worth More Money)

I know you’ve heard the expression “a bird in the hand is better than two in the bush,” right? How can that apply to AR and e-commerce?

Studies show that items viewed in AR are seen as more valuable and worth a higher price tag. AR allows you to put your “bird” in your customer’s hand.

According to research done by Daymon, 40% of shoppers said they would be willing to pay more for a product they can view using AR.

Now, take a moment and let that sink in.

Using AR features in your online store can make people willing to pay more money FOR THE SAME PRODUCTS. Isn’t that reason enough to adopt AR?

Yes, augmented reality can literally mean more money!

5-look-premium

In that same study, 72% of people said they purchased something they weren’t planning on buying after an AR experience.

Yes, your products can seem more desirable, and more premium, just because they can be viewed through AR.

Let’s say you are selling a particular product that you really care about. The problem is the product isn’t very photogenic, meaning it just doesn’t look good on the screen. Will that affect your bottom line? Absolutely!

Now, let’s imagine that AR makes that same product seem more premium. It’s best features can finally shine, and your customers can see that, too. Suddenly, people are buying more of your product, and willing to pay more, than before.

That product you truly believe in gets a fair chance to succeed because AR helps shine a more flattering light on it.

Benefit #5: AR Makes Your Products More Memorable

The sad truth of e-commerce, or all commerce, really, is that not everyone that visits your store will buy something.

Website visitors come and go. They browse for a minute, then they bounce. Perhaps they just wanted to see what the product was all about. Or maybe they don’t have the budget to buy something right now.

You can work with a web designer to optimize every pixel of your website. And you can work with a content marketer to polish every word on the landing page to draw people in. But no amount of optimizing will make a webpage bounce-proof.

Of course, you’d better be using retargeting functions to advertise to those bounced visitors later on, perhaps through Facebook’s amazing system (the best out there, for the time being), or Google’s adwords system, showing targeted pre-roll on YouTube videos, for example.

But is there something else you can do to eventually reel those potential customers back in for a sale?

6--experience

According to one study, AR activates more of the visual memory portion of the brain than viewing images, watching video, or even experiencing something in VR. What does this mean?

When more of your brain is active, especially the visual parts of your brain, you’ll be more likely to remember what you saw later on.

That means your product, if viewed through AR, will be more memorable.

So visitors may come and go. They may choose to experience your products through AR before bouncing. If so, they’ll have that memory with them, crystal clear, for a long time. That memory will, of course, make retargeting ads more effective later on.

In fact, that same study, from above, showed that AR also creates a “surprise” response from the brain. That pleasant surprise feeling will stay with the customer for a long time.

Yes, augmented reality can not only help seal the deal on the first visit, but it can also help reel in those non-purchasing visitors over time by making your products more surprising and memorable!

The Time is Now

Augmented reality is here to stay. As smartphones become more advanced, and as smart wearables become more and more accepted (think Apple watch), AR technology will only become more and more mainstream.

But AR isn’t mainstream yet. It hasn’t saturated the market yet. It’s still new and exciting and surprising.

Why is now the best time to start implementing augmented reality into your e-commerce business?

Because your brand will stand out as cutting edge and premium. You’ll be seen as the company that cares more about its products and customers.

And your products will seem more premium and memorable, too.

All in all, implementing AR now will show your company if forward-thinking. The bulk of the benefits discussed in this article will fade as AR becomes more widely used, so don’t miss that opportunity.

And, as AR technology grows and expands, new benefits will surface. As they do, you’ll automatically enjoy such benefits because you’ll have already made the leap into the advanced world of augmented reality.

Don’t make the mistake of assuming AR is just for video games and party tricks. And don’t think for a moment that AR is a fad that will fade from consciousness. It’s here to stay and it’s growing.

Like any other digital land grab, those that embrace the change sooner rather than later will get the richest rewards.

Now, the only question that remains is this: Will you make the leap early and get these golden benefits?

The Best Way for Increasing Conversion Rate in eCommerce

The Best Way for Increasing Conversion Rate in eCommerce

We live in a time where the stuff of science fiction 20 years ago is very much a part of our reality. Augmented reality may have been something we only dreamt of a few years ago, but the new technology is well and truly here. AR is finding new and exciting uses, and eCommerce is taking the lead on using the technology to provide a richer customer experience, and to drive more sales.

AR – An accessible technology

Virtual Reality (VR) and AR are often talked about in the same conversations. The technology is seen as similar, and while this is true, AR is far more accessible. Almost everyone has a smartphone with a camera. This is basically all you need to use the technology and see your next purchase projected ahead of you.

Virtual Reality could do a similar job, but the hardware needed to access VR is still quite specialist and expensive. People don’t have the headsets. One of the massive benefits of VR is the fact that virtually anyone can use it. In fact, some industry experts have said they expect it to become a day-to-day normality for pretty much all of humankind to use AR. Apple CEO Tim Cook stated “A significant portion of the population of developed countries, and eventually all countries, will have AR experiences every day, almost like eating three meals a day. It will become that much a part of you.”

Make no mistake that this technology is making huge waves, and you should expect the technology to revolutionize shopping as we know it. Entrepreneur magazine recently discussed the potential of the technology; “the message here is that, far from just being a feature for games, AR may well up-end and upgrade the shopping experience as we know it. The cost of entry is still relatively low, and the potential benefits are outrageously high.”

https://www.entrepreneur.com/article/287687

Jumping on AR early – novelty value

Make no mistake, AR is not a novelty. There’s no denying that the technology has some valuable uses, and it is here to stay. However, at this point, the technology is brand new and offers an exciting experience for customers.

If you are able to offer an AR shopping experience as an early adopter, customers will be drawn in by the excitement of the process. A lot of people have never been able to shop like this, and seeing the amazing technology in use is likely to be something they tell their friends about.

If you offer AR and your competitors don’t, the novelty value, as well as the engaging nature of the technology, is likely to increase conversion rates as people embrace this new technology as early adopters.

“Have the courage to follow your heart and intuition. They somehow know what you truly want to become.”

Steve Jobs, Apple Computers

Interaction and ownership

Augmented reality has a profound psychological effect. Humans love to interact with things rather than just ‘see’ them, and augmented reality allows them to do exactly this.

Think of the immersive experience of playing a game compared to watching a movie. Both are enjoyable, but the decision-making and interaction that impacts what is happening in the game gives a sense of ownership. This is something that AR can provide for the shopping experience.

By using AR, potential customers are engaged in a story. They are able to make decisions to change this story. For instance, if you are able to make alterations in real-time and see what the end result will be, you feel a real ownership over the product already and are more likely to purchase it.

The power of visualization

Compare these two shopping experiences.

  1. You’re shopping for drapes or curtains. You know you need these for your windows downstairs. You go into a store and see some drapes looking great on the display, but you can’t tell if they will go with the decor. You then go home and look at some models online, but the photos still don’t perfectly show you whether they are the right model for your home. You have to try and visualize it yourself and eventually take a bit of a leap of faith.
  2. You open up an app, point your phone at where the drapes are going to go and are confronted with hundreds of different choices, shown exactly in situ, where they will be within your home. You can then click on the drapes you like and have them delivered in a few days.

It’s clear to see how this visualization can help. We’ve all been through the process of loving something in the store and not quite having the same love when we get it home.

As well as design preferences, AR can also help with shapes and sizes.

Amikasa, a 3D, virtual reality floor planner, allows you to plan and visualize a room before making any alterations. Before you redecorate, you can test out color schemes, furniture and more. They even offer a walkthrough mode which you can use to see the room as it would look with the new furniture and design in place.

As well as seeing the color scheme and design options, you might just see when you put that new dining room table in that it just looks too big and bulky, or is too high for your preferences. Humans just aren’t able to visualize with the same detail that AR can provide.

Amikasa describes their app as a way to “build, restyle, and redecorate your rooms using furniture, flooring and wall colors from real brands.”

http://www.amikasa.com/

Load your customers with different options

We’ve dived into this a little bit when talking about the power of visualization, but this is slightly different. AR is a way to give your customer options. Risks they may never take otherwise can be tested out in an augmented version of reality.

Sephora is an incredible example of this. It’s primarily a makeup app, which allows you to see through your phone’s camera how different styles of makeup will look. It’s equally good for makeup artists who do it for a living and for people experimenting at home.

Let’s say you want to test out whether a specific shade of lipstick or eyeliner will work with an outfit, you can upload a picture of the outfit and then compare this with the ‘virtual’ makeup. It allows you to virtually ‘try on’ the different makeup looks, without having to buy them first. You can try an amazing new shade of makeup or even a completely different look, just to see if you like it. If you don’t, you don’t have to buy the makeup, if you do, the app will show you where you can get these shades and brands.

Sephora was developed by a company called Modiface. When talking about the benefits of this app for the retailer, the CEO of Modiface said “We believe the ability to see yourself with products can impact sales online. We now have significant data and test cases to back this up. Thus, the integration on Sephora will, based on our expectation, result in increased conversions and user engagement.”

You can see how, by giving a potential customer a lot of different choices, they can fall in love with things. Why do we enjoy trying on clothes? It isn’t just the functionality of checking that things fit, it’s because we want to see how we look in them. As a retailer, if you have the chance to make your customers fall in love with more of your products, it is inevitable that this will lead to a higher conversion rate.

Conclusion

Embracing AR technology now means you are ahead of the curve, but not so far ahead that people don’t have the chance to use it. The chance to strike is definitely upon us when it comes to AR, as, if predictions by Tim Cook and other leaders are correct, this will become a part of most eCommerce experiences pretty soon.

The implementation doesn’t have to be hard, and the potential upside for eCommerce brands who introduce AR is huge.