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Subscriber Spotlight – Gunwerks

How Augmented Reality Is Changing Defense Industry Sales

For more than a decade, Gunwerks has been an industry leader in delivering complete shooting systems. From bipods to ballistic turrets and everything in between, Gunwerks assembles custom systems that are ready to go. The company prides itself on delivering a rifle and accessories capable of shooting accurately to 1,000 yards right out of the box. It’s a growth industry. Firearms & Ammunition manufacturing will finish 2019 with more than $17 billion in total revenue. Defence product sales and firearms sales continue to climb at a rate of 4.5% annually over the past five years. The fastestgrowing area of sales is e-Commerce. Gunwerks is taking online sales to the next level by integrating cutting-edge AR technology from NexTech AR. “The largest barrier that online retailers run into is the customer not being able to touch and feel the product,” said Evan Gappelberg, CEO of NexTech AR Solutions. NexTech’s AR solutions allow Gunwerks to offer customers as close to a retail experience as they can get without being in a physical store. When your typical price point runs around $13,000 for these high-end rifles, Gunwerks’ customers are serious sporting goods enthusiasts. “A majority of the folks that shop for these particular products do it through mobile,” said Paul Duffy, President of Nextech AR Solutions. AR for eCommerce lets customers not just see the products but experience them as they build their dream rifle right on their phone.

See An Increase In Engagement

 AR for eCommerce provides an interactive shopping experience. It dramatically increases the length of time customers spend with products. Customers became deeply engaged. Allowing customers to explore options and configurations while shopping leads to higher conversions as it moves people from shoppers to buyers. It also helps with tracking and lead generation. Your customers are sampling your products while you are collecting important data. AR increases brand awareness and loyalty while educating both consumers and channel stakeholders. It also reduces return rates across channels from consumer to dealer to manufacturer.

Augmented Reality – A Must-Have Sales Tool

Augmented Reality is quickly becoming a must-have eCommerce tool for retailers. Business consulting company Gartner reports that 46% of retailers plan to deploy AR solutions by 2020. AR-enhanced shopping has gone from being a niche product to something customers have come to expect from online retailers. Faster online speeds, such as 5G mobile technology, will only accelerate that trend. “With our customers, they need to make sure that what they are buying is going to work as often times their life is going to depend on it,” said Jay Duncan, Marketing Director at Gunwerks. “With NexTech’s AR technology integrated on our website, they will now be able to see if something is the right size, has the right features and will work for their load out, which is great.” Manufacturers and dealers are embracing AR as a way to capture leads and increase conversions. “Now they are actually able to bring the so-called ‘in-store experience’ with the rifle, have it configured, and then essentially enable the shopper to experience it through their mobile phone,” said Duffy. “Partnering with NexTech AR has enabled Gunwerks to provide our customers a unique and immersive product experience in our digital e-commerce platform,” said Duncan.

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Subscriber Spotlight – Walther Arms, Inc.

Augmented Reality With Walther Arms

Walther Arms, Inc. is one of the world’s leading manufacturers of sport, defense, and professional firearms. Most famous as the manufacturer of James Bond’s Walther PPK, the company has partnered with NexTech AR Solutions to add 3D product models and augmented reality for shoppers. High-fidelity 3D models will be featured on the company’s website, which can be viewed in augmented reality. Customers will be able to view products with a 360- degree rotation. AR technology will allow you to see the products in your current environment. “Walther products feature many details in machining and quality, and the 3D representation will allow the customer to clearly see the differences in our product when compared to the competition,” said Cody Osborn, M.Ed. Marketing Manager for Walther Arms, Inc. Sales of small arms, such as handguns, rifles, and shotguns account for more than $8.3 billion in sales annually as part of a $17 billion-dollar guns and ammunition manufacturing industry in the U.S. Walther Arms products will literally pop out on dealer websites and show the intricacies of the quality details that go into manufacturing. “Being able to use augmented reality for visualizations, and 3D product views of precision high-quality products like the Walther PPK pistol and other precision products makes a ton of business sense,” said Evan Gappelberg, CEO of NexTech. It’s another example of a manufacturer utilizing AR tools to enhance the shopping and display experience. NexTech’s proprietary technology has brought 3D and AR imaging into the mainstream using simple copy and paste embed codes.

Benefits of AR For Manufacturers, Dealers, and Consumers

AR significant value propositions for manufacturers, dealers, and consumers. For consumers, they get a more personal and customized experience. They can get more comfortable with products by emulating the in-store experience without ever having to leave home. For dealers and manufacturers:

  • Increases Lead Generation for Dealers
  • Increases conversion rates of shoppers to buyers
  • Reduces returns across the channel (Consumer Dealer Manufacturer)
  • Builds Brand Awareness and Loyalty
  • Educates consumer and channel stakeholders

Consumers Expect Immersive Shopping Experiences

There are nearly 3 billion smartphones users worldwide that have the ability to access AR and eCommerce on mobile Increased reliability of connections have exploded usage. 5G technology is being deployed now. It boasts speed 100 times faster than 4G. By 2020, more than 100 million consumers will be shopping online in AR, according to consulting firm Gartner. Once shoppers get used to visualizing products in an AR environment, they come to expect all companies will display products that way. In fact, they are likely to see companies with flat images and without AR as not being current. With high-tech, higher-priced, and higher-quality products, consumers will demand AR as part of their shopping experience. NexTech’s surprisingly affordable. You can ARitizeTM your online shopping experience starting at $30 a month. A rich AR experience for Apps starts at $99 a month. White label versions start at $250 a month. You can sign up for a free trial and access to the platform at

ARitize Scope Defense Industry

How AR Is Reshaping Defence Industry Marketing

Expand Your Brand’s Success in the Digital Marketplace

Augmented Reality (AR) is transforming defense industry marketing by offering consumers maneuverable and ultra-realistic renderings proven to increase eCommerce conversion rates by 400%. Ecommerce is a growing channel in the defence industry and major brands are taking advantage of the immense opportunities presented through digital and mobile sales platforms. NextTech’s omni-channel, SaaS platform is well-positioned to offer top defense brands like Walther Arms the innovative brand communication tools they need to meet and exceed sales targets. Augmented Reality in eCommerce is revolutionizing sport-shooting marketing and top brands are cashing in. According to market research published by IBIS World, defense industry product manufacturing will reach over $17 billion in revenue during 2019. Over the last 5 years, the industry has recorded an average growth rate of 4.5% annually. With U.S. dealers earning more than $11 billion in revenue during 2018, there are tremendous opportunities available thanks to transformative eCommerce technology such as AR activations.

Walther Arms, Inc. Embraces Augmented Reality to Drive Brand Awareness & Sales

Walther Arms Gmbh was founded in Ulm, Germany in 1886 by Carl Walther. For the last 100 years, the company has produced a variety of defense products and sporting goods such as air rifles. Walther Arms, Inc. is the company’s American subsidiary headquartered in Fort Smith, Arkansas. The augmented reality models hosted on Walther Arms’ website offer consumers unprecedented access to products such as the Q5 Match Steel Frame Pro. The 3D digital renderings deployed on site allow Walter’s online shoppers to manipulate and compare the company’s products in new ways, increasing brand awareness and generating consumer loyalty. “We are excited to be partnering with NexTech AR. This technology will give our customers a new way to interact with our products before and after their purchase. Walther products feature many details in machining and quality, and the 3D representation will allow the customer to clearly see the differences in our product when compared to the competition,” said Cody Osborn, M.Ed. Marketing Manager for Walther Arms, Inc. “Being able to use augmented reality for visualizations, and 3D product views of precision high-quality products like the Walther PPK pistol and other precision products makes a ton of business sense,” said Evan Gappelberg, CEO of NexTech. “We are very excited to be bringing our web-enabled AR technology to such an iconic brand and a leader in its field.”

NexTech’s ARitize™ Increases Conversion Rates by 400%

Augmented Reality has been shown to increase some of the key metrics in measuring eCommerce performance, such as Add-to-Cart, Page Dwell Time, and Bounce Rates. With this in mind, adopters can expect to see conversion rates soar upwards of 400%. This all boils down to a simple equation: more engaged shoppers become more frequent buyers. If you are an eCommerce manager, or a digital marketing professional, you have probably already considered, or heard about the ways in which augmented reality can become a valuable tool in your online sales arsenal. So, why not give it a shot?