Case Studies relating to Augmented Reality – applications, events, implementation, and mistakes. Breaking down the most interesting cases of AR use.

Grow Your Sales Funnel By 300% With ARitize | Case Study

Case Study: Block Scientific | 300% Growth In Sales with AR

Augmented Reality (AR) continues to offer customers a real-world shopping experience like never before. It is set to disrupt the medical field in a set of ways, including education, 3D product visualizations, and surgical visualizations. Block Scientific is one such example. The global dealer in clinical laboratory equipment and reagents has had to continually innovate to ensure complete customer satisfaction with extensive product varieties and excellent service industry.

With over 100 million consumers expected to start shopping in augmented reality online and in-store by 2020, Block Scientific’s recent commitment with NextTech, an AR E-commerce platform that offers the most technologically advanced 3D-AR technology across the world, leaves them ahead of the technological transformation happening in the healthcare industry.

Scenario:

Implementation of a web-enabled AR- 3D “Place It” technology into their three main laboratory products; Medical Corporation’s EasyRA, Siemens Dimension EXL 200 (a clinical chemistry and immunoassay analyzer), and Thermo Scientific™ Indiko™ Plus Clinical.

The conversion is designed to ensure customers can view the medical products in full 3D (360-degree rotation) on the company’s website. This is expected to increase conversions and boost sales as customers can place the product in their shopping cart to understand size and purpose before making a purchase.

Challenge:

Medical lab equipment is big, bulky, and expensive. As such it’s hard to carry them along to customers or trade shows. Similarly, shopping for medical equipment from home further seemed hard as customers faced challenges deciding the most suitable product to buy. How can they solve this and help more customers make quick and right decisions?

Solution:

  • Block Scientific’s medical products that are part of AR ARitize are accessible on the website to allow customers to view products in 3D. They also have a chance to place them in their facility and determine what size and fit suit them. This helps reduce product returns at a given time.
  • The web-enabled Augmented Reality in E-commerce platform can easily create 3D virtual replicas of a variety of medical equipment, thus allowing the staff to train and access demos remotely.
  • Virtual try-ons are the unique features of this technology. They have allowed medical companies such as Block Scientific to directly engage with customers from wherever they are without visiting their premises. Further, Block has added a 3D medical twin to its 360-degree shopping feature to enable medical sales reps to display products on trade shows and other professional doctors that may need them.

Results:

  • Upon integrating AR into the system, Block Scientific average total visits have increased by an incredible 237% across seven products with a high of 450% record attained by one of the product pages. The average unique visits also increase by 180% with the most top pages recording a 330% boost. Overall, all pages saw a significant increase in traffic.
  • Average dwell time increased by 5% across seven products with a high of 80% on one of the pages. Despite the slight increase in visitors time on page, some pages recorded a decrease that may have been caused by slow loading pages.
  • As a rule of thumb, a bounce rate of 41% to 55% is excellent for E-commerce website, while 56% to 70% is considered higher than average. 30% to 45% is seen as a good starting benchmark for any sites. In this case, the company saw a 15% decrease in bounce rate with an all-time high of a 47% reduction.
  • The overall click-through rate for the ARitized products increased by 34% with a high of 51% on one of the pages.
  • The percent of visitors that viewed products in WebAR was 17% higher than before the AR was integrated. Only one product had less than 10% visitors engaging in AR.

Insights

When Block Scientific launched the AR-3D “Place It” technology, they had no idea how the new feature would benefit shoppers who might not be decided on which product to buy. But the technology must have worked as Block saw a significant increase in overall activity including dwell time, bounce rate, CTR, and conversions across those product pages. The trend remained consistent compared to some months prior to the implementation of the AR solution.

Overall, Block Scientifics main success was the 400% conversion increase that proved the effectiveness of having an AR system in place.

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Convert 400% More Shoppers To Buyers With ARitize

Vacuum Cleaner Market sold more Miele vacuum cleaners in one week than in the prior month, using ARitize.

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Case Study 2: Vacuum Cleaner Market (VCM)

Huge brands aren’t the only ones reaping the benefits of AR solutions. Small businesses such as Vacuum Cleaner Market are taking action too. The world of Household Vacuum Cleaners Industry is expected to reach $16, 657 million by 2022 due to the growing population and rising consumer expenditure across the globe. Therefore, vacuum-cleaning companies are finding innovative ways to increase customer experience and at the same time increase sales. One way to achieve this is to include technologically advanced products using AR platforms

The leading online retailer for Vacuums and Vacuum supplies generates over 2.4 M in revenue annually. With such a level of growth, it’s clear that they understand the concept of increasing conversions to make more sales on their site. Hence the need to have an AR system in place to help convert shoppers to buyers.

Scenario:

Integrated ‘Try-it-on’ features to allow users to view a product in their own space and see it as they would if the product was actually there. They get to zoom in, flip, turn, and rotate to view all its components.

Create a more personalized experience as customers can see products in 3D image setting and project the product into your home, to have a view of how it will look sitting on the floor of your house.

Create a personal connection with the customer to ensure they are satisfied with the product. This reduces the number of returns in a given period.

Challenges:

One of the biggest problems VCM faced before the implementation of AR technology was that static images and video became common and less engaging in each session. The result was a steady to the stagnant growth in dwell time and time spent on-page. VCM wanted to solve this by including relevant information that would engage customers and needed AR technology to achieve this.

Solution:

  • One of the most obvious pain points that is present in online retail for any consumer is the inability to try and test something before they buy it. The “View in AR’ feature that appears on the product page of the C3 Vacuum Cleaner makes it easier for consumers to view the product size, colors and order the right item.
  • The AR experience can be launched via a smartphone or desktop. On the mobile device, the customers can zoom in and out, flip and turn the vacuum in AR and preview how it may look like in the home.
  • All functionality features of the platform are displayed in an easy to read design. The 360-degree rotation allows customers to get a clear view of the product before they decide to buy it.

Results:

  • Following the integration of a web-enabled AR on VCM platform, the company has made $5000 in sales with the ARitized product in just a week.
  • Hundred of thousands of visitors are flocking the site and the overall dwell time is 30% higher than the previous period before the integration with the AR system.
  • Before the implementation of AR, the average visitor to a product page was worth approximately $20. With the ARitized product, the average visitor is worth $43, a 115%increase.

Insights:

VacuumCleanerMarket.com now offers a virtual view in AR without the need to download a separate app download. The web-based solution allows the company to bypass the hassle of developing, maintain and promoting adoption of a standalone app. The company has the flexibility to add new products without the need for frequent app updates which creates a more meaningful shopping experience to drive more informed buying decisions for consumers. The more you build a strong connection with the customer using technology, the more they are likely to buy your product.

The claim that dwells times, average spends, and sales have doubled since the integration of AR could show that the technology has become the gold standard in product insight and education, bridging the gap between physical and digital products in a global market.

Budweiser bottle

Budweiser Stage 25th Anniversary Experience

Budweiser needed a solution for their 25th Anniversary tall can. ARitize brought the can to life with an augmented reality experience.

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Subscriber Profile: Budweiser

Budweiser is an American-style pale lager produced by Anheuser-Busch, currently part of the transnational corporation Anheuser-Busch InBev and produced in various breweries around the world. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become one of the largest-selling beers in the United States. The brand is synonymous with a vision of “bringing people together in a better world” as the self-proclaimed King of Beers. Budweiser is ranked 24th on Forbes magazine list of world’s most valuable brands. The brand is valued at $27.2 billion as of July 2019. We know – you know Budweiser.

The newly-minted Budweiser Stage (2017), previously Molson Canadian Amphitheatre, is a concert venue on Toronto’s harbourfront, with an approximate capacity of 16,000. It is located on the grounds of Ontario Place, and plays host to diverse acts in all genres of music from May – October. The 2019 season marks the 25th anniversary of Bud Stage.

Project:

Budweiser is a leader amongst CPG brands for tech adoption, driving data capture and utilization for better consumer interactions. They are actively experimenting with new technologies that are consistent with a data driven organization. As owner and sponsor of Bud Stage, Budweiser is looking to the 25th anniversary season to give back to its patrons – a memorable experience surrounding its new limited edition tall cans designed with band icons representing 25 acts from 25 years of entertainment on the Bud Stage.

Challenge:

Boost attendance and beer sales at Budweiser Stage by hosting Budweiser installations on the grounds, engaging younger audiences with an interactive experience celebrating the 25th anniversary of the venue. Incentivize concert goers to attend multiple shows this season, engage with the Budweiser brand, and increase beer sales at the Bud Stage. Above: Prototype graphic designs for the Bud Stage 25th anniversary can.

Solution:

  • Create a shareable augmented reality experience celebrating The Budweiser Stage 25th
    anniversary, creating further incentive for attendees to purchase the limited edition tall cans.
  • Elements involved: QR Code Scanning, King Can Object Recognition, Animated
    Illustrations, SFX, Social Media Contest.

Results:

    • NexTech AR Solutions created four animated experiences based on four icons from the tall can, complete with sound effects and shareability on social media.
    • Hundreds of participants downloaded the ARitize app and engaged in the #BudAR experience with purchases of the limited edition Budweiser 25oz tall cans.
    • To incentivize further interaction with the AR experience, NexTech announced a social media contest, giving away Bud Stage season passes to participants sharing their AR experience on social media with #BudAR and a guess at which band the icons represent. Watch the campaign video here.
    • Social media and in-app engagement surged with impressions and media views from over
      50,000 music fans from Southern Ontario between the ages of 19 – 65 years old.

Insights

As Summer rolls on, NexTech continues to promote AR experiences and giveaway contests
for Bud Stage in effort to secure its position as a leading expert in augmented reality.