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Subscriber Spotlight – Sand Separation Solutions

October 1, 2019

NexTech Signs Multi-Platform AR Deal With Sand Separation Solutions

NexTech is pleased to announce that it has landed a deal with Sand Separation Solutions, (SSS) an industry-leading heavy equipment rental company in the oil and gas industry, primarily operating in the Permian Basin in Midland, Texas. The company has signed on with NexTech AR for a multi-platform deal for both web and app based AR experiences. SSS has already invested in 3D assets but is looking to improve upon those offerings by leveraging NexTech’s AR university platform and web AR to demonstrate their mobile separator system to potential customers in much higher detail showcasing the quality of the equipment.

We are thrilled that AR has transcended the demo stage, and become a vital part of today’s product and retail strategies creating value for our customers and shareholders alike” comments Evan Gappelberg, CEO of NexTech. “Sand Separation is just the latest forward thinking company to see the enormous value of NexTech’s platform and how to use augmented reality to enhance their business”.

Demonstrating Market Difference With AR

Using NexTech’s cross platform and cross browser AR University Platform, SSS is aiming to equip their sales team with 3D-AR assets that allow for mobile and virtual demonstrations of their sand separation systems. Once the equipment has been ARitized it will enable their sales team to carry around these massive devices in the palm of their hands, which is a huge deal for SSS.

NexTech’s ARitize™ Increases Conversion Rates by 400%

Augmented Reality has been shown to increase some of the key metrics in measuring eCommerce performance, such as Add-to-Cart, Page Dwell Time, and Bounce Rates. With this in mind, adopters can expect to see conversion rates soar upwards of 400%. This all boils down to a simple equation: more engaged shoppers become more frequent buyers. If you are an eCommerce manager, or a digital marketing professional, you have probably already considered, or heard about the ways in which augmented reality can become a valuable tool in your online sales arsenal. So, why not give it a try?

The Creative Director for NexTech AR Solutions with a jack-of-all-creative trades lifestyle. Dan's career spans from traditional advertising agencies to tech start-ups, with a long history in both Canadian music and film. His focus is directed at closing the gap between dated consumer marketing and beneficial, shared experiences through the power of augmented reality, virtual reality, and online communication.